In a world dominated by pay TV channels, the term “free-to-air” has become a byword for free entertainment. Because these TV channels are available without any subscription. Let’s break down the meaning of “free-to-air”, and understand the importance of this FTA on television.
Free-to-air is defined as –
At its core, “free-to-air” refers to television and radio broadcasts that are freely available to the public without subscription or encryption. Viewers can watch these channels on DTH, cable, or satellite without requiring any subscription.
Meaning of free-to-air in Hindi –
In Hindi, “free-to-air” translates to “free in the air”, where “free” means free, and “vayu” means air.
How to get it –
When we talk about “free-to-air TV”, we are talking about channels that can be accessed using a terrestrial television antenna, dish antenna, DTH antenna, or the Internet.
Why is there free-to-air broadcasting?
The concept of “free-to-air broadcasting” emphasizes freedom of information and entertainment. Unlike membership and subscription services, free-to-air broadcasting aims to reach a wider audience with its advertising and entertainment.
Birth of FTA TV –
Among all the pay TV channels available today, most of the TV channels used to run as free-to-air TV channels at one time or the other, and were dependent only on advertising, but after a few years, as these channels became popular among the public, they started operating on their own. Converted to pay channel. Now, along with subscriptions, they do the business of more expensive advertisements, due to good earnings, they try to give the best content to the viewers.
FTA TV earnings –
Free-to-air TV channels depend only on advertising because their reach is very large. Due to there being no encryption, it is available to all the people of the country for free. Therefore they get good advertising rates.
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Today, pay TV channels in India have reached their highest source of earning, because suppose the MRP of an ABCD channel is Rs 5 and its subscribers are 5 crores, then the earning is around Rs 20 crores after excluding taxes. Even after paying, viewers have to watch advertisements and the income they earn from that advertisement is different.
So hope you have now understood about free-to-air and free-to-air TV channels. This website is also to support those free-to-air TV channels that provide free entertainment but do not promote them for free.
